Project: To create consumer packaging, social media assets, and a Shopify website for six SKUs for a new line of binske hemp beverages to launch in the alcohol market. Using the binske brand assets, type, and color palette to reflect the binske cannabis branding while adhering to regulations. Marketing demographics were females primarily and males secondarily, aged mid 30s–40s, looking to substitute alcohol. It was requested by Legal to not include fruit images on the labels and packaging.
Solution: I divided the packaging design into three categories for the three types of beverages; seltzers, lemonades, and mocktails. Uniformity was created by using a consistent binske color palette while highlighting specific colors for each category, and layout style while each category was set apart with it's own trade dress of floral element combinations. I partnered with Marketing for copy, Legal Council for guidance on regulatory requirements, and the Product Manager for ingredients, nutritional facts and UPC codes to effectively create labels and packaging that satisfied all stakeholders. After several design rounds I created product mockups, lifestyle images with Abobe Firefly for quick iterations, and video ad spots to be used for Marketing purposes on social media and the Shopify website. This workflow allowed us to build out marketing while the products were being produced, facilitating a quick launch when physical products landed in inventory.
Social Media
Website banner
Shopify Website
All images owned by Praetorian Global Inc.