Project: To use their existing logos, four color palette, and fonts to create branding guidelines to unify the brand look across all platforms and locations. KindPeoples is a premier dispensary in Santa Cruz, California. A small beach town on the central coast catering to tourism, surf culture, and an outdoor lifestyle.
Solution: Targeting tourism and the Santa Cruz lifestyle, a full brand style guide was created. From that, all design choices were influenced by that aesthetic. Through design and marketing with a unified branding, using physical and digital advertising, community events, and a focus on customer service and ease-of-access we elevated KindPeoples to the number one dispensary in the city for over 5 years in a row.
Brand Guidelines
Recreation Day Marketing
Brand Packaging
Print Advertising
Sleep Promo
Shelf Talkers
July 4th Sale and Event
Print Ad and Menu
Shelf and Cooler Signs
Social Media Carousel
Cannabis Vending Machine Wrap
Pitch Deck Design
Billboards
Web and Social Banners and Ads
