Project: To use their existing logos, four color palette, and fonts to create branding guidelines to unify the brand look across all platforms and locations. KindPeoples is a premier dispensary in Santa Cruz, California. A small beach town on the central coast catering to tourism, surf culture, and an outdoor lifestyle.
Solution: Targeting tourism and the Santa Cruz lifestyle, a full brand style guide was created. From that, all design choices were influenced by that aesthetic. Through design and marketing with a unified branding, using physical and digital advertising, community events, and a focus on customer service and ease-of-access we elevated KindPeoples to the number one dispensary in the city for over 5 years in a row.
Brand Guidelines
Recreation Day Marketing
Brand Packaging
Print Advertising
Cannabis Vending Machine Wrap
Pitch Deck Design
Billboards
Web and Social Banners and Ads
